About me

Every story needs someone who was there for all of it. Mine has four paws and very strong opinions.

This is Coco. He has watched me write more code than anyone alive.

His favourite thing in the world is fighting the laptop for my lap. Most days, he wins.

He doesn't care about deadlines, launches or invoices. He cares that I stop, sit down and pay attention.

On the hard days he is the reason I close the laptop. On the good days he is the first to know.

If you want to understand me, start here: music on, and Coco asleep exactly where the laptop should be.

I didn't start with a plan. I started knocking on doors.

Door after door. Business after business. I heard a lot of no.

Full days outside finding clients. Long nights building free demos, so people could see it before they paid a penny.

There are no days off. There weren't then, and there aren't now.

Every yes I got, I earned on a doorstep. I never forget that.

Today I'm a studio of one in Chesterfield. Small businesses, real people, real problems.

The best part of what I do is the people. I speak to the actual owner, not a middleman.

They tell me what they see in their head, and I build it. Their vision, on their website.

My ambition is simple: to make a name for myself.

Not with ads. I let the work speak for itself.

I truly believe excellent work, real attention to every client and fair prices go a long way.

People recommend me to the people they know. Word of mouth is the best publicity there is.

Being away from friends and family is tough. Some days, tougher than I let on.

But this is my reality, and I chose it.

It is also one more reason to work hard: every win brings me closer to seeing them again.

And the good friendships survive the distance. They pick up exactly where they left off.

My family has high expectations of me.

I always meet them.

Before I built websites, I was a chef. That's where the love of cooking comes from.

The kitchen taught me everything I still use: prep properly, work clean, and never send out a plate you're not proud of.

So the goals are simple. Grow the studio without losing what makes it personal.

Keep lifting, keep cooking, keep learning. A clear head writes better code.

See my clients do well. If their business is growing, I've done my job.

Music on. Coco asleep. One more idea on the screen.

This is where most of my work happens, and most of my thinking too.

The story isn't finished. Neither am I.

Thanks for scrolling this far. Now you know me a little better.